Comments on: The Emperor Has No Clothes: A Brief History of the UW Logogate http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/ revolutions Thu, 08 Apr 2010 19:58:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: » It is often said that history is written by the victors | I'm a co-op http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/comment-page-1/#comment-176 » It is often said that history is written by the victors | I'm a co-op Sat, 03 Apr 2010 05:56:28 +0000 http://piorkowski.ca/rev/?p=7#comment-176 [...] http://robostrike.wordpress.com/2009/07/27/waterloo-revises-itself-with-a-new-image-of-lasers/ http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/ By John, on April 3, 2010 at 1:55 am, under Uncategorized. No Comments Post a comment or leave [...] [...] http://robostrike.wordpress.com/2009/07/27/waterloo-revises-itself-with-a-new-image-of-lasers/ http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/ By John, on April 3, 2010 at 1:55 am, under Uncategorized. No Comments Post a comment or leave [...]

]]> By: Jarek Piórkowski http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/comment-page-1/#comment-6 Jarek Piórkowski Wed, 29 Jul 2009 05:50:47 +0000 http://piorkowski.ca/rev/?p=7#comment-6 Rajesh-- I will be the first one to support an opinion among the lines of not wanting to work for people that might judge me based on a logo of my school. Seriously, if you ever have a line-up, let me know, I'll be in front. However, the issue of misallocated resources remains - instead of trumpeting to the world how great the school is, it seems to me simpler and fairer to simply be great. You could probably do that without outside consultants, too; I don't think there'd be shortage of ideas on how to spend $40k+ on something worthwhile. Yes, it's just a logo, and I'm not nearly idealistic enough to believe it will change significantly because of what we think on Facebook. My question is: what could it have been? As for the SFU situation, I haven't attended, kept up, or read opinions, so I can't really comment on whether or not the rebranding was correctly identified as priority for investment. I'll just note that from a quick read-up, $250k was for the whole branding setup, not merely the logo. Not sure what the final bill for ours will be or what it will include. And for what it's worth, personally I like the SFU logo better than our pew-pew. I'll leave the social media aspects for the experts in that field; I don't think there's a shortage of those around :) Rajesh–

I will be the first one to support an opinion among the lines of not wanting to work for people that might judge me based on a logo of my school. Seriously, if you ever have a line-up, let me know, I’ll be in front.

However, the issue of misallocated resources remains – instead of trumpeting to the world how great the school is, it seems to me simpler and fairer to simply be great. You could probably do that without outside consultants, too; I don’t think there’d be shortage of ideas on how to spend $40k+ on something worthwhile.

Yes, it’s just a logo, and I’m not nearly idealistic enough to believe it will change significantly because of what we think on Facebook. My question is: what could it have been?

As for the SFU situation, I haven’t attended, kept up, or read opinions, so I can’t really comment on whether or not the rebranding was correctly identified as priority for investment. I’ll just note that from a quick read-up, $250k was for the whole branding setup, not merely the logo. Not sure what the final bill for ours will be or what it will include. And for what it’s worth, personally I like the SFU logo better than our pew-pew.

I’ll leave the social media aspects for the experts in that field; I don’t think there’s a shortage of those around :)

]]> By: unthinkable revolutions » Blog Archive » Wishful Thinking: The Story of UW Rebrandings http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/comment-page-1/#comment-5 unthinkable revolutions » Blog Archive » Wishful Thinking: The Story of UW Rebrandings Wed, 29 Jul 2009 04:17:30 +0000 http://piorkowski.ca/rev/?p=7#comment-5 [...] unthinkable revolutions « The Emperor Has No Clothes: A Brief History of the UW Logogate [...] [...] unthinkable revolutions « The Emperor Has No Clothes: A Brief History of the UW Logogate [...]

]]> By: Rebecca http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/comment-page-1/#comment-4 Rebecca Wed, 29 Jul 2009 03:46:36 +0000 http://piorkowski.ca/rev/?p=7#comment-4 All of the debating and fancy-point making aside: Why change when the yellow one was already well-know and prominent? You could pick it out from miles away and know it was the UW logo. I suppose the answer to that is their 'refreshing' stuff, but WHY~ All of the debating and fancy-point making aside: Why change when the yellow one was already well-know and prominent? You could pick it out from miles away and know it was the UW logo. I suppose the answer to that is their ‘refreshing’ stuff, but WHY~

]]> By: Margin Notes | New University of Waterloo logo goes viral | University Affairs http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/comment-page-1/#comment-3 Margin Notes | New University of Waterloo logo goes viral | University Affairs Mon, 27 Jul 2009 12:50:03 +0000 http://piorkowski.ca/rev/?p=7#comment-3 [...] to a summary of the events here, the new logo appears to have been accidentally leaked on or about July 15. Within days it was all [...] [...] to a summary of the events here, the new logo appears to have been accidentally leaked on or about July 15. Within days it was all [...]

]]> By: Rajesh Kumar http://piorkowski.ca/rev/2009/07/the-emperor-has-no-clothes/comment-page-1/#comment-2 Rajesh Kumar Sat, 25 Jul 2009 00:17:30 +0000 http://piorkowski.ca/rev/?p=7#comment-2 Great article (and opinion too!), but it would have certainly helped to point out that what happened this week at UW is almost identical to what had happened at SFU (Simon Fraser University) nearly 2.5 years ago with their so-called "re-branding initiative", where the school spent around $250k to produce a logo that any of us could've thrown together in MS Paint in less than 10 mins: SFU logo worth $250k? http://www.talkfreelance.com/archive/index.php/t-31900.html Simon Fraser University spends $250k on an MS Paint Logo http://digg.com/business_finance/Simon_Fraser_University_spends_250k_on_an_MS_Paint_Logo Sure, the students revolted big time. Sure the students complained like crazy. But unfortunately at the time, social media sites like facebook and twitter weren't as big on the Canadian west coast. But in the end, the "corporation" won. The logo was accepted and people moved on with their business. Because to be frank, it's only a logo. We're in here for the piece of paper we call a degree. Not for the hype, and definitely not for the perceived positive image. I still find people judge me a lot more based on who I am and how smart I am and how quickly, cleverly and creatively I can solve hard problems. If companies are judging students based on which university they went to or what logo that University had adopted, then they're probably looking for employment in the wrong place, not a place that seriously wants to accumulate excellent talent. In my personal opinion. Great article (and opinion too!), but it would have certainly helped to point out that what happened this week at UW is almost identical to what had happened at SFU (Simon Fraser University) nearly 2.5 years ago with their so-called “re-branding initiative”, where the school spent around $250k to produce a logo that any of us could’ve thrown together in MS Paint in less than 10 mins:

SFU logo worth $250k?
http://www.talkfreelance.com/archive/index.php/t-31900.html

Simon Fraser University spends $250k on an MS Paint Logo
http://digg.com/business_finance/Simon_Fraser_University_spends_250k_on_an_MS_Paint_Logo

Sure, the students revolted big time. Sure the students complained like crazy. But unfortunately at the time, social media sites like facebook and twitter weren’t as big on the Canadian west coast. But in the end, the “corporation” won. The logo was accepted and people moved on with their business.

Because to be frank, it’s only a logo.

We’re in here for the piece of paper we call a degree. Not for the hype, and definitely not for the perceived positive image.

I still find people judge me a lot more based on who I am and how smart I am and how quickly, cleverly and creatively I can solve hard problems. If companies are judging students based on which university they went to or what logo that University had adopted, then they’re probably looking for employment in the wrong place, not a place that seriously wants to accumulate excellent talent.

In my personal opinion.

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