unthinkable

University of Waterloo Daily Bulletin:

[VP external relations Meg] Beckel is wondering now whether “not everyone is fully engaged” in the goals of the Sixth Decade Plan and the work it’ll take to reach them. Is the logo discontent, particularly in the on-campus community, driven partly by the anxiety of people who don’t buy into the direction UW is being steered? Maybe they think UW’s long-time role as a major Ontario university is enough to aspire to; maybe they’re a bit afraid to be innovative and courageous, especially when the in-box is overflowing with the same old daily work.

Seriously?

This should perhaps be subtitled “Problem Solving 101.”

With the new University of Waterloo logo saga far from over, Monday’s Daily Bulletin announced a new rebranding effort and a new logo for UW Food Services, which operates several food outlets on campus.

Explaining the rationale for rebranding, Heather Kelly, Food Services coordinator, commented:

Many people on campus were not aware of the department, and sometimes our 17 different outlets were not recognized as all being part of food services. We needed to unify our look.

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The University of Waterloo unveiled a new logo today, with what might seem like surprisingly little fanfare. The unveiling consisted of a mention in the Daily Bulletin and a front-page article in Imprint, the student newspaper. There was no press release, although the Daily Bulletin is linked off the front page of the university. I do not remember if I ever had faith in the university telling the whole story themselves, but these days I no longer do, so I thought some back story on the issue might come in handy.

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